Alejandro Diaz is a wedding photographer based in Lanzarote, one of the Canary islands off the coast of West Africa administered by Spain. This area is known for its year-round warm weather, beaches and volcanic landscape. His incredible work has been featured on our Instagram account and we could not wait to learn more about him.
Tribe Collective: Tell us about yourself. What is your background, and how did you get into photography?
Alejandro Diaz: I am a wedding photographer and I currently reside in Lanzarote, where I was born and raised. A few years ago, I made the decision to move to Madrid to study the Superior Degree of Image and Sound for Audiovisuals, in the renowned Superior School of Communication, Image and Sound (CEV). During my studies, I started participating in various projects and getting my first jobs as a photographer. I knew then that my choice had been the right one and that I had found the profession of my life.
I have always loved photography, my father was a wedding photographer also, and for that reason, I decided to go into this business too.
TC: How has your photography style evolved over time?
AD: I've always been clear that I like to get out of the classic and try to do something different and make your hair stand on end.
TC: What are your favourite tools for capturing, editing, and enhancing your photographs?
AD: I use Photo Mechanic for the selection, Lightroom and Photoshop for editing. I also use Alien Skin and Jpeg Mini. I use the Flint and Steel presets by Tribe Red Leaf on my images.
TC: What is your greatest piece of advice for emerging photographers?
AD: Try to find something different that can identify you.
TC: What type of photography do you most enjoy?
AD: I must say I enjoy photographing couples and weddings.
TC: What are you discouraged about in your work/business? What encourages you?
AD: I am not a fan of the meetings with the clients... but I love the photo session, this is my favourite part!
TC: When was a time you thought you would/had failed? How did you overcome it?
AD: In my first year of photography, when I only had 1 wedding booked for the year, I felt like I had failed. But then I changed my way of promoting myself and showing my work. I started using Instagram more and it got better.
TC: What defines success for you as a photographer? If you never achieve that, will you still be satisfied with what you do?
AD: My success is that my clients are always satisfied with my work, the rest does not matter to me.