Featured Artist: Ale Cervin

Our featured artist of the day is Alejandro Cervin from Hey Now Photography, a portrait and fashion photographer based in Buenos Aires. His portraits of women caught our eye.


TC: What preset did you use to edit these images?

Ale Cervin: I used the Wolf Pack presets by Tribe Photo Co.


TC: What gear did you use for these sessions?

AC: I shot with a Nikon D750 and a 35mm 1.4 lens.

TC: What was the inspiration behind these sessions? Any interesting detail you want to share with us?

AC: These are photographs of my latest photo shoots done in my city and others in Buenos Aires, Argentina. I used different scenarios, from shooting in nature to shooting in purely urban locations, seeking to combine the environment with the natural beauty of these women.


TC: What does your post-production process look like?

AC: I shot these photographs in raw format, I develop my work in Lightroom, basically everything that are tonalities. I focus a lot on the skin tones which are super important for me when I take portraits, and then I finish the details in Photoshop. Without doubts, Tribe Photo Co. has added some magic to my images.


TC: How has your photography style evolved over time?

AC: I consider myself quite new in this photographic world. I discovered this passion 4 years ago. I started taking pictures of landscapes of my city, Paraná, in Argentina--photos of everyday things and little by little, trying new ways of expressing creativity, perfecting technique day after day. I dedicated myself to study a lot and discovered my true passion for portraits and fashion photography, which led me to meet many interesting people and many different professionals. I am in love with light and colours and I try to convey the atmosphere of the moment in every image. I live all day projecting images in my mind and then capture them with my camera, always looking for that vintage movie style that drives me crazy.

TC: What are your favourite tools for capturing, editing, and enhancing your photographs?

AC: I have two Nikon D750 and D7100 cameras. Without a doubt, my favourite lenses are the Sigma 50 mm 1.8 and the Sigma 35 mm 1.4. To edit, I start with the Wolf Pack presets by Tribe Photo Co.



TC: What is your greatest piece of advice for emerging photographers?

AC: My advice for those who are beginning is to never stop taking images and to exploit their creativity to the fullest, no matter what photographic equipment they have. I know that many times, they will feel frustrated for some reason but this should be an engine to keep growing and to keep taking photos that feed the soul...


All images courtesy of Alejandro Cervin. The images were edited with the Wolf Pack presets by Tribe Photo Co.